Jason began his career as an investment banker in the equity derivatives at UBS. Prior to this role, he worked with Aldermore Bank for nearly six years, where he led strategy and growth for the SME lending division, with particular focus on the asset finance business. Before Aldermore, Jason worked at Close Brothers Asset Finance for five years where he led several sales transformation programs, and facilitated strategic relationship development, growth initiatives and long-term strategy development. Jason also has experience as a business founder and entrepreneur, providing him with unique insights into end customer value in SME lending and banking. Jason now leads sales for Europe for NETSOL Technologies, supporting lenders, brokers and captives with digital transformation and operational scalability.